There are 3 options for following up with new website registrants:
1. Auto-Email (aka Auto-Reply Email)
This is where they register and the system immediately sends them an email (confirming their registration, reaffirming the desirability of the project, and giving them some sense of when they can expect further updates or events to occur).
So if they register at 11:45 pm. They get an email back immediately at 11:45 pm.
2. Scheduled Activity
To avoid the machine-like immediate response, you can set up a Scheduled Activity that allows the following: "for all the people who register online, track who needs to receive some email, and when the salescoordinator comes in the next day, allow him/her to press a Perform button that will immediately send out this email to whoever should be receiving it".
So this requires a little more effort, but not much (just need to press a button every day or few days (as often as you'd like).
3. Nothing. Manual followup.
This is not appropriate when there's large numbers of people registering, but when it's just a few a day, a personal email from the sales team is always more effective than a stock email. Note that this can still be quick, because the sales team can start with a predefined Email Template, and edit it slightly (or not at all).
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