Many of our clients start a 'corporate' database to handle past project info (and sometimes agent lists). The advantages are:
- ability to comply with privacy legislation when sending email (and allowing automatic opt-out link)
- personalization of email (e.g. Dear Ken,)
- ability to send emails without 3rd party involvement
- easy way to avoid sending duplicate emails if they've registered on more than one past project
- ongoing collection on the company site for people who are interested in 'upcoming projects'
- effective processing of bouncebacks to avoid getting blacklisted
- detection of read vs unread messages
The cost for a 'corporate' subscription to Intersoft is $375+62.50/month, half that of a regular SAMProspect subscription.
|