Although it can be convenient to fire off a quick reply from mobile phone etc, there are serious issues with sending email from outside of Intersoft.
FAILURE TO PROCESS BOUNCEBACKS
First, bouncebacks aren't properly handled. This is important, because our reputation depends on us not repeatedly sending to non-existing or non-working email addresses. Our system handles bouncebacks automatically. And our reputation is what causes a higher percentage of our sent email to reach Inboxes.
FAILURE TO PROVIDE ONE-CLICK OPT-OUT
We are also required to provide a one-click removal process (and it is our policy that all emails sent by clients have this ability for the prospect to Opt-Out easily). This is achieved by the link in the footer of emails sent from Intersoft. The link is generated automatically and is encoded with the prospect's ID to allow instant Opt-Out. Again, this is essential to our Certification, which in turn translates to better receipt rates for you.
DOESN'T TAKE ADVANTAGE OF INTERSOFT POWER
Sending emails from Intersoft also allows you to take advantage of the power of email templates and text blocks / attachments. This empowers salespeople to send out comprehensive impressive emails with just a few clicks.
NO 'READ' TRACKING POSSIBLE
Sending emails from Intersoft allows the emails to be tracked with respect to Reads and Bouncebacks, essential feedback for salespeople.
NO QUICK REFERENCE TO HISTORY POSSIBLE
Sending emails from Intersoft allows salespeople to send emails after glancing at the history of conversations with the prospect (including all sent and received emails, notes regarding phone calls, and activities recorded).