The reality is that html emails will sometimes go to Junk Mail folders, and some email programs will not display the images. Here are the things you can do to increase the chance that your emails get read:
1. Use Intersoft to send your email.
Intersoft's reputation and certification in the industry means that more of your emails avoid the Junk folder and more of your emails will have images displayed.
2. Include some text in the email.
In fact, all the essential sales and contact info should be text, not graphics, and it should appear in the top half of the email, so that they can quickly recognize that this is not a Junk email.
3. On your registration form, make Telephone a required field.
This way, you can follow up with people who you're not getting through to via email (their emails will continue to display as 'red' in Basic View).
4. Follow up with people who are showing 'red' emails. Ask them to confirm the email address, and suggest that they check their Bulk or Junk folder and mark you email as 'Not Spam'. This will allow subsequent emails to go through to their Inbox.
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